SIAL Paris is one of the largest and most influential food exhibitions in the world, and its 2026 edition brought IFFB (International Factory for Food and Beverages) back to the heart of the global industry. From 17 to 21 October at Paris Nord Villepinte, IFFB welcomed buyers, distributors, and industry leaders to its stand in Hall 5C (Stand 5C D 063), presenting its brand portfolio, its manufacturing capabilities, and its newest innovation: WYVE protein soda.
SIAL 2026: Building on Momentum
Two years after its SIAL debut in 2024, IFFB returned to Paris with a clear purpose: to deepen the relationships started at the last edition, strengthen its presence across Europe, and open new conversations with partners around the world. Each day at the stand brought productive meetings, renewed interest from returning contacts, and new connections with distributors looking for quality, reliability, and fresh ideas in the beverage category.
Introducing WYVE: The Protein Soda for Everyone
The spotlight of IFFB’s stand this year was WYVE, a protein soda created entirely in-house by IFFB. Developed over two years and 634 trials, WYVE combines 10g of whey protein with zero sugar in a refreshing 250ml can, available in three flavors: Crazy Pineapple, Zesty Lime, and Happy Cola. Soda-first in taste and made for the whole family, WYVE brings protein out of the gym and into everyday refreshment. Visitors were invited to taste it for themselves and experience the brand’s promise: Feel the Wyve.
A Portfolio Built for International Markets
Alongside WYVE, IFFB presented its established brand family, including XXL Energy, 4G Energy, LOL Energy, g Drink, and Beera. From high-performance energy drinks to refreshing malt beverages, the portfolio reflects IFFB’s ability to serve diverse tastes and demanding markets with consistent quality.
Certified Quality, From Concept to Shelf
Operating from its facility in Hsoun industrial city with two production lines, a fully automated Can Line for carbonated beverages and a Glass Line, and certified with FSSC 22000, ISO 22000, Halal, and HACCP, IFFB continues to offer brand owners and distributors a beverage co-packing partner that meets the most stringent international standards. WYVE itself stands as proof of what IFFB can do: taking an idea from first sketch to shelf-ready product with full marketing support for its partners.
What's Next for IFFB?
Energized by the response in Paris, IFFB is focused on turning the interest generated at SIAL 2026 into lasting partnerships, bringing WYVE to new markets across Europe, and continuing to invest in innovation that answers how people want to drink today.
Join IFFB on Its Journey
IFFB’s return to SIAL Paris reflected its commitment to innovation, quality, and partnership. As the company carries its momentum into new markets, it invites brand owners, distributors, and partners to be part of what comes next. Whether you are looking to distribute WYVE or bring your own beverage idea to life, IFFB is ready.
Thank you to everyone who visited our stand at SIAL Paris 2026. To learn more about WYVE, our portfolio, and our co-packing services, get in touch with the IFFB team.